Deliver precision targeting at scale with AI-powered segmentation that evolves in real time.
Business Challenge:
Marketers struggle to keep customer segments current. Manual segmentation processes rely on stale data snapshots, require constant analyst intervention, and often fail to reflect fast-changing customer behavior. As a result, campaigns miss their mark, and teams spend weeks preparing for launches that underperform.
Solution:
Syntes AI replaces slow, rigid segmentation with always-on customer intelligence. Agents continuously analyze CRM profiles, behavioral signals, and campaign results to refine customer cohorts in real time. Whether you’re driving email personalization, retargeting, or loyalty offers, you can ensure the right customers are in the right segments when it matters most.
Key Features for Strategic and Market Analysis Teams:
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Live Customer Graph: Syntes builds a real-time graph model of your customer base, linking behaviors, attributes, and purchase signals across systems.
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AI-Powered Dynamic Segmentation: Agents continuously evaluate campaign performance, usage data, and CRM signals to update segments without manual intervention.
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Personalized Campaign Activation: Use real-time segments to drive tailored messaging across email, ads, SMS, or in-app with better conversion and retention outcomes.
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Explainable Segmentation Logic: Every segment and rule is fully auditable, versioned, and backed by natural language explanations for marketing, data, and legal teams.
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Cross-System Sync and Execution: Automatically deploy updated segments into your marketing platforms from Salesforce and HubSpot to Klaviyo and Meta.
Steps to Implement:
- Connect Customer Data Systems: Link your CRM, marketing automation, and product analytics tools using Syntes’ prebuilt connectors.
- Build Your Customer Graph: Syntes constructs a live graph that maps relationships between customers, touchpoints, purchase history, and behavioral signals.
- Deploy Segmentation Agents: Activate agents to define high-impact segments (e.g., churn risk, VIPs, first-time buyers) and continuously refine them as data changes.
- Sync to Campaign Channels: Push segments into email, ad, and messaging platforms with real-time updates to ensure campaign alignment.
- Measure, Explain, and Improve: Track performance, inspect agent logic, and adjust targeting strategies collaboratively within a shared AI workspace.
Summary:
Syntes AI turns customer segmentation into a living process. Instead of static personas or quarterly refreshes, brands can continuously adapt to customer behavior and deliver personalized campaigns that resonate. Marketing teams move faster, target smarter, and prove impact without relying on engineering or analytics bottlenecks.
