Ensuring Advertising Compliance with AI Tools to Meet Local and International Standards

Business Challenge:
A global retail brand struggled with ensuring that its advertising campaigns complied with local and international advertising regulations. The company operated in multiple regions, each with unique advertising standards, including restrictions on claims, language, imagery, and product promotions. Manually reviewing each piece of content was labor-intensive, prone to oversight, and slowed down the campaign approval process. The company needed a scalable solution to ensure that all advertising content adhered to the required regulations while maintaining speed to market for global campaigns.

Solution:
Syntes AI implemented an AI-driven advertising compliance monitoring platform that automatically reviewed and flagged advertising content for potential violations of local and international advertising standards. The platform analyzed text, images, and video content across various channels, ensuring compliance with regulations regarding claims, language, age restrictions, and sensitive content. The AI system also stayed updated with new and evolving regulations, allowing the company to proactively adapt its campaigns without risking non-compliance. This streamlined approach ensured that advertising content was compliant across all markets, reducing the risk of penalties and improving the speed of campaign approvals.

Key Features for Marketing and Compliance Teams:

• Automated Compliance Monitoring: Syntes AI automatically scans and reviews advertising content—text, images, and videos—against a comprehensive database of local and international advertising standards, ensuring real-time compliance checks.
• Customizable Regulation Profiles: The platform allows the company to customize compliance checks based on specific regional or market regulations, ensuring that ads meet the unique requirements of different locations.
• Real-Time Flagging and Reporting: The AI-driven system flags non-compliant content and generates reports with specific details on potential violations, allowing the compliance team to make quick adjustments and avoid regulatory issues.
• Regulation Updates and Adaptation: Syntes AI continuously updates its regulatory database to reflect new advertising standards, ensuring that the company’s content remains compliant as laws evolve.

Steps to Implement:

1. Data Integration and Compliance Setup: Use Syntes AI to integrate the company’s advertising content across channels, such as social media, TV, and print, and set up compliance checks based on local and international standards.
2. Automated Content Scanning: Implement the AI-driven system to automatically scan all new and existing advertising content, flagging potential compliance violations related to claims, language, imagery, and other regulatory factors.
3. Real-Time Reporting and Adjustments: Set up automated alerts and detailed reports for any flagged content, enabling the compliance and marketing teams to make real-time adjustments and ensure that all content is fully compliant before launch.
4. Continuous Monitoring and Adaptation: Leverage Syntes AI’s continuous monitoring to ensure ongoing compliance with evolving regulations, allowing the company to stay ahead of regulatory changes and avoid penalties.

Summary:
Syntes AI’s AI-driven advertising compliance platform allows global businesses to ensure that their advertising content meets local and international standards with ease and efficiency. By automating content reviews and staying up to date with evolving regulations, the platform helps companies reduce compliance risks, speed up campaign approvals, and maintain consistency across markets. This solution is essential for brands that operate across multiple regions and need to ensure that their advertising content adheres to diverse and complex regulatory requirements while maintaining creative freedom and agility.