Boosted Customer Engagement
By using personalized insights, marketing teams can significantly increase customer interaction and satisfaction.
Enhanced Marketing ROI
Delivering more targeted and relevant campaigns leads to better returns on marketing investments.
Strengthened Customer Loyalty
Anticipating customer needs and delivering timely offers improves retention and long-term customer loyalty.
Business Challenge:
Understanding customer behavior, preferences, and purchasing trends is essential for marketing teams aiming to boost engagement and retention. However, customer data often exists in silos across multiple platforms, making it difficult to gain a complete view. Marketing managers struggle to unify data from CRM systems, sales channels, and support platforms, hindering their ability to make data-driven decisions that improve customer engagement.
Solution:
Syntes AI enables marketing teams to integrate and analyze customer interactions and transactions from multiple data sources, providing a comprehensive, single view of each customer. The platform uncovers hidden patterns in customer behavior by leveraging advanced graph analytics and AI-powered insights. With this unified view, marketing teams can identify trends, anticipate customer needs, and execute highly targeted campaigns to enhance engagement.
Implementation:
Why Syntes AI?
Syntes AI’s unique combination of graph analytics, AI-driven insights, and private data security ensures that marketing teams better understand their customers. Still, it can also act quickly to meet their needs. This seamless customer data integration delivers measurable customer engagement and campaign performance improvements.
DataRobot has been instrumental as we work through our generative and predictive AI use cases. With DataRobot’s LLM operations (LLMOps) capabilities and out-of-the-box LLM performance monitoring, we’re equipped to implement cutting-edge generative AI techniques into our business while monitoring for toxicity, truthfulness and cost.
Frederique De Letter
Senior Director Business Insights & Analytics, Keller Williams
A complete AI lifecycle platform is invaluable in optimizing the effectiveness and efficiency of our growing data science team. The DataRobot AI Platform provides full flexibility to integrate within our current ecosystem, including pulling data directly from Microsoft Azure to save time and reduce risk, and providing insights through Microsoft Power BI. This flexibility drew us to DataRobot, and we look forward to leveraging the integration with Azure OpenAI to continue to drive innovation.
Craig Civil
Director of Data Science & AI
The generative AI space is changing quickly, and the flexibility, safety and security of DataRobot helps us stay on the cutting edge with a HIPAA-compliant environment we trust to uphold critical health data protection standards. We’re harnessing innovation for real-world applications, giving us the ability to transform patient care and improve operations and efficiency with confidence
Rosalia Tungaraza
Ph.D, AVP, Artificial Intelligence, Baptist Health
DataRobot is an indispensable partner helping us maintain our reputation both internally and externally by deploying, monitoring, and governing generative AI responsibly and effectively.
Tom Thomas
Vice President of Data & Analytics, FordDirect
