AI-Driven Discovery

LLM platforms now shape commerce by interpreting product data semantically, requiring complete, consistent attributes for accurate recommendations.

Catalogs Not Ready

Most catalogs lack structured attributes and contextual metadata, preventing AI systems from understanding, comparing, and recommending products reliably.

Visibility at Risk

Poor machine-readable product data lowers ranking across AI assistants, reducing brand visibility, engagement, and conversion in emerging AI shopping channels.

Prepare your product catalog for the new generation of AI shopping experiences across platforms such as ChatGPT, Gemini and Claude. Ensure your products are correctly interpreted, ranked and recommended by LLM powered agents. 

Business Challenge 

Consumers are increasingly using LLM platforms and AI assistants such as ChatGPT, Gemini, Perplexity and Claude to research, compare and purchase products. These systems do not behave like traditional search engines. They rely on clean and complete product data, structured attributes, semantic context and clear relationships in order to generate a single recommended option. 

Most product catalogs are optimized for human browsing rather than machine reasoning. Missing attributes, inconsistent naming and weak contextual metadata make it difficult for LLMs to understand products correctly. As AI driven shopping adoption grows, merchants risk losing visibility and market share if their catalogs are not ready for this new discovery environment. 

Solution with Syntes AI 

Syntes AI creates a unified semantic product graph that integrates information from PIM, ERP, ecommerce platforms, DAM systems and supplier feeds. This graph gives AI assistants access to a complete and accurate representation of every product. 

A dedicated Product Discovery Agent enhances each product entry by enriching attributes, clarifying naming, adding use case information, identifying compatibility details and generating machine friendly descriptions. Because Syntes is platform agnostic, these optimizations support visibility across all major LLM shopping platforms without requiring separate configurations. 

Key Features for Product Discovery Optimization 

  • Semantic product graph that standardizes attributes, variants, relationships and availability across all channels 
  • Product enrichment by AI agents that fill gaps, resolve inconsistencies and create metadata aligned with common AI shopping queries 
  • Platform agnostic structure that prepares product data for ChatGPT, Gemini, Perplexity, Claude and emerging AI driven recommendation engines 
  • Continuous improvement based on performance signals that help agents refine how products should be interpreted and compared 
  • Governance and quality controls that ensure accuracy, brand alignment and compliance for sensitive or regulated product categories 

Business Impact 

  • Stronger visibility within AI shopping and recommendation platforms 
  • Higher likelihood of being selected as the top recommended product when users ask AI agents for advice 
  • More accurate representation of catalog items across consumer facing AI experiences 
  • Competitive advantage gained by adopting AI ready catalog practices while the market is still early 
  • Scalable catalog enhancement that reduces manual workload and improves quality at the same time 

Why It Matters 

AI powered shopping is becoming a primary channel for product discovery. Success in this environment requires product data that machines can interpret, compare and explain. Traditional SEO is no longer enough. 

Syntes AI provides the intelligence, structure and agentic workflows needed for merchants to stand out within LLM driven ecosystems and remain highly discoverable as AI becomes the new front door to commerce. 

DataRobot has been instrumental as we work through our generative and predictive AI use cases. With DataRobot’s LLM operations (LLMOps) capabilities and out-of-the-box LLM performance monitoring, we’re equipped to implement cutting-edge generative AI techniques into our business while monitoring for toxicity, truthfulness and cost.

Frederique De Letter

Senior Director Business Insights & Analytics, Keller Williams

A complete AI lifecycle platform is invaluable in optimizing the effectiveness and efficiency of our growing data science team. The DataRobot AI Platform provides full flexibility to integrate within our current ecosystem, including pulling data directly from Microsoft Azure to save time and reduce risk, and providing insights through Microsoft Power BI. This flexibility drew us to DataRobot, and we look forward to leveraging the integration with Azure OpenAI to continue to drive innovation.

Craig Civil

Director of Data Science & AI

The generative AI space is changing quickly, and the flexibility, safety and security of DataRobot helps us stay on the cutting edge with a HIPAA-compliant environment we trust to uphold critical health data protection standards. We’re harnessing innovation for real-world applications, giving us the ability to transform patient care and improve operations and efficiency with confidence

Rosalia Tungaraza

Ph.D, AVP, Artificial Intelligence, Baptist Health

DataRobot is an indispensable partner helping us maintain our reputation both internally and externally by deploying, monitoring, and governing generative AI responsibly and effectively.

Tom Thomas

Vice President of Data & Analytics, FordDirect