LLM platforms now shape commerce by interpreting product data semantically, requiring complete, consistent attributes for accurate recommendations.
Most catalogs lack structured attributes and contextual metadata, preventing AI systems from understanding, comparing, and recommending products reliably.
Poor machine-readable product data lowers ranking across AI assistants, reducing brand visibility, engagement, and conversion in emerging AI shopping channels.
Prepare your product catalog for the new generation of AI shopping experiences across platforms such as ChatGPT, Gemini and Claude. Ensure your products are correctly interpreted, ranked and recommended by LLM powered agents.
Business Challenge
Consumers are increasingly using LLM platforms and AI assistants such as ChatGPT, Gemini, Perplexity and Claude to research, compare and purchase products. These systems do not behave like traditional search engines. They rely on clean and complete product data, structured attributes, semantic context and clear relationships in order to generate a single recommended option.
Most product catalogs are optimized for human browsing rather than machine reasoning. Missing attributes, inconsistent naming and weak contextual metadata make it difficult for LLMs to understand products correctly. As AI driven shopping adoption grows, merchants risk losing visibility and market share if their catalogs are not ready for this new discovery environment.
Solution with Syntes AI
Syntes AI creates a unified semantic product graph that integrates information from PIM, ERP, ecommerce platforms, DAM systems and supplier feeds. This graph gives AI assistants access to a complete and accurate representation of every product.
A dedicated Product Discovery Agent enhances each product entry by enriching attributes, clarifying naming, adding use case information, identifying compatibility details and generating machine friendly descriptions. Because Syntes is platform agnostic, these optimizations support visibility across all major LLM shopping platforms without requiring separate configurations.
Key Features for Product Discovery Optimization
Business Impact
Why It Matters
AI powered shopping is becoming a primary channel for product discovery. Success in this environment requires product data that machines can interpret, compare and explain. Traditional SEO is no longer enough.
Syntes AI provides the intelligence, structure and agentic workflows needed for merchants to stand out within LLM driven ecosystems and remain highly discoverable as AI becomes the new front door to commerce.
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Frederique De Letter
Senior Director Business Insights & Analytics, Keller Williams
A complete AI lifecycle platform is invaluable in optimizing the effectiveness and efficiency of our growing data science team. The DataRobot AI Platform provides full flexibility to integrate within our current ecosystem, including pulling data directly from Microsoft Azure to save time and reduce risk, and providing insights through Microsoft Power BI. This flexibility drew us to DataRobot, and we look forward to leveraging the integration with Azure OpenAI to continue to drive innovation.
Craig Civil
Director of Data Science & AI
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Rosalia Tungaraza
Ph.D, AVP, Artificial Intelligence, Baptist Health
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Vice President of Data & Analytics, FordDirect